Founder, Merry Wonderer
Amy Kule is the founder of Merry Wonderer, a strategic and creative consulting
agency geared towards developing immersive activations, new business strategy,
integrated marketing programs and branded entertainment events.
As one of America’s leading live event impresario’s, Amy Kule is equal parts
entertainment maven and chief experience officer, delivering on expectations and
delighting in the process to gain market share.
Amy’s strategic approach to the business of making memories, has proven to be a key
differentiator for Fortune 1000 brands who seek to monetize assets in order to build
revenue and increase profitability while increasing audience figures and loyalty.
From her prominent role heading up Macy’s Branded Entertainment and serving as
the Executive Producer of the cultural touchstones, the iconic Macy’s Thanksgiving
Day Parade and Macy’s 4th of July Fireworks, Amy’s role gave her full P&L
responsibility, placing her with the overall creative and business authority for all
aspects of these world-class live entertainment events, as well as a four-season
portfolio of tent-pole experiences and thousands of celebrations and activations
across Macy’s 800+ stores. As Group Vice President of Macy’s Parade & Entertainment
Group, Amy created the first-ever revenue generating partnership marketing team,
leading a team of more than 150 people across the United States ensuring the
customer experience from engagement to end of business was consistent,
manageable and profitable.
Since starting Merry Wonderer three years ago, Amy has worked with such notable
brands such as FAO Schwarz, Elf on the Shelf, Sharper Image, YEEZY, and Fremantle
Media to name a few. Additionally, Amy currently works with The Pasadena
Tournament of Roses as their Executive in Charge of Television Production overseeing
the world-renown Rose Parade, America’s New Year Celebration, aired internationally
each New Year’s Day.
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