FIRST Global Brand Experience Agency
As President, Americas, Jeff brings over 30+ years of experience to drive creativity and excellence in all things FIRST. He founded the award-winning Barkley Kalpak Agency, which he led for 26 years until it became part of FIRST in 2016. As a recognized industry expert, Jeff serves as a guest lecturer at top universities and trade conferences, and provides executive level leadership and presentation coaching. He has received numerous accolades including his induction into the ILEA Hall of Legends. He is a world traveler with 69 countries under his belt. Jeff has been profoundly influenced by the lands he’s visited and the people he’s met along the way, seeing life itself as the ultimate live event.